This video will help you understand the importance of marketing for an eCommerce business. eCommerce and digital marketing expert Jeff Ferguson, CEO and Founder of Fang Digital Marketing, and fellow marketing luminary Peter Liefer, CEO of PrimeView, will share the latest research and recommendations on the current eCommerce market, how online businesses are doing, and what’s working and what’s not.
You’ll learn the role digital marketing plays in the success of any eCommerce businesses, as well as the following best practices:
1. Building blocks of an eCommerce business
2. Case studies of business that have succeeded online
3. Tips and tricks to build a successful business online
4. Utilizing digital marketing to measure eCommerce results
Hosted by: Jeff Ferguson and Peter Liefer
With over 20 years of online marketing experience, Jeff is the CEO and founder of Fang Marketing, specializing in search engine, display, social and mobile marketing. Peter Liefer is the CEO and founder of PrimeView, an award-winning web design agency in Arizona, considered one of the leading authorities in online marketing and business solutions, helping companies from startups to Fortune 500 companies meet their business needs for the past 20 years.
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