This video is about What is Social Proof Marketing in 2020.
What Is Social Proof Marketing?
Social proof in a marketing context is evidence that other people have purchased and found value in a product or service offered by a business.
On the web, social proof can take many forms including customer testimonials & product reviews to improve conversions.
Social proof can be an effective marketing tactic for a number of reasons.
The most basic motivating force behind social proof is the bandwagon effect, a social psychology concept which states that people are more likely to engage in an action if other people are doing it.
Another benefit of social proof is that it can help convey trust.
Also watch : What Is Social Proof – https://youtu.be/Pnh02RxZmwk
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