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When marketing your business, you want to build your brand’s reputation and drive new sales to ensure growth. What you don’t want is to get into trouble with the law for not complying with the UK’s strict data and privacy regulations.
To help you understand your marketing legal obligations, Lauren McKee (Practice Leader) and Harmanjot Kaur (Associate) discuss:
+ direct marketing in the digital era;
+ cookie compliance;
+ Advertising Code considerations; and
+ Privacy pitfalls.
About Lauren McKee
Lauren is a Practice Leader in LegalVision’s Corporate and Commercial team. She works with SMEs, startups and enterprise clients to understand their business and assist them with their contracts needs. Lauren drafts, reviews and provides advice on all types of e-commerce, IT, software, contractor, supply, IP and licensing agreements. She also regularly assists clients by advising them on their privacy obligations.
About Harmanjot Kaur
Harmanjot is an Associate in LegalVision’s Corporate & Commercial team. She works closely with startups, SMEs and enterprise clients to provide commercially pragmatic advice. In addition to supporting clients across a range of commercial contract matters, Harmanjot also has experience providing regulatory advice, particularly in relation to data and privacy, and consumer law.
Visit legalvision.co.uk or call 0808 196 8584 to get in touch with our team.
00:00 Introduction
01:20 Digital Marketing in the Digital Era
2:57 Consent for Digital Marketing
4:15 Exceptions to Consent
7:21 Cookie Compliance
8:23 Consent for Cookies
11:24 Advertising Code Considerations
14:44 Privacy Pitfalls
17:25 Enforcement by ICO: Examples
19:29 GDPR Essentials Factsheet
21:12 Q&A
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