Hiring a Sacramento SEO Company?
As more and more companies try to gain the competitive advantage in search engine rankings, it becomes more and more difficult to maintain a steady incoming traffic flow to your website and social media presence. But there’s good news!
There are more keywords and phrases being searched in relation to your business than you might initially think. It might take a little thinking outside of the box to determine the best array of keywords for your specific needs (including a few of these less common ones), and that’s where an SEO expert in Sacramento will step in on your behalf.
An SEO consultant is essentially a writer who has honed the ability to subtly insert, not only choice keywords and phrases, but also meta tags, descriptions, titles, and other extras into your website copy. In so doing, your business profile, blog, and other pages are all interwoven with cues which Google picks up in its search engine algorithm.
A good SEO specialist understands the search algorithm and how to accentuate your online assets in more than one way. The algorithm also takes into account the amount of traffic, links to and from other reputable websites, etc.
It aims to give the searcher a ranker of pages it calculates to be the best fit. So aside from being a good writer who understands the algorithm, an SEO consultant should also have knowledge of web page design and communication.
SEO methodology is very specific and delicate. Too many keywords and other small adjustments can alert Google (and alternative search engines) that your website is attempting to “trick” the algorithm. Thus, the website ranks lower or throws it out of the search altogether because it seems as if it has less valid information on the topic being searched. Again, this is something an experienced SEO expert will know and be able to dodge.
Before you hire an SEO in Sacramento, it’s important to ask a few key questions:
1. Is the company you hired ranking for anything other than their name?
2. Are they ranking for competitive keywords?
3. Do they have testimonials and reviews?
4. Do they have references you can speak with?
If the answer to either of these is ‘no,’ you cannot trust in their claim to help you with the same foundational SEO needs.
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