TEDxKazimierzSalon – Can online marketing be ethical? – edited livestream




TEDxKazimierzSalon May 2020
** This is not a professionalTEDxKazimierz video – it is an upload of the Zoom livestream **
Please adjust your expectations
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The slides we used at the event are here https://bit.ly/TEDxKazimierzSalonSlides
Those who attended received an edited transcript of the Zoom “chat” channel.
The full event description is here https://tedxkazimierzsalononline11.eventbrite.co.uk

It was hosted by Wioletta Dec and Richard Lucas,
Our special guests were Ewa Wysocka, John Scherer and Paul Skah (Paweł Tkaczyk).

Ewa is Founder and CEO of Tribe 47, a leading Warsaw-based Digital Marketing Agency www.linkedin.com/in/ewa-wysocka-83061b18. Ewa has over 7 years of experience in building and executing Online Funnel strategies. Before Tribe47, Ewa served as a Senior Partner in charge of developing online marketing strategies in a top world-wide publishing company Mindvalley, which are still used until today. Ewa is also the founder of the biggest Polish online community for yoga lovers – PortalYogi and creator of a digital membership program called Internetowe Studio PortalYogi. She also co-founded the initiative called Traffic & Conversion Meetup, where she speaks and teaches digital marketing to entrepreneurs and professionals.

Paul is a former TEDxKazimierz speaker, brand strategist, author of best-selling books, and entrepreneur https://www.linkedin.com/in/paulskah. He is the founder of the MIDEA agency. He consults for leading Polish and international companies, such as HBO, SONY, CD Projekt RED (creators of The Witcher games), and is known as an expert on storytelling and marketing. More info here https://paulskah.com/.





John is the Founder & President at Scherer Leadership Center, and a former TEDxKazimierz Speaker https://www.linkedin.com/in/johnjscherer. As a former Combat Officer on a US Navy Destroyer, Lutheran Chaplain at Cornell University, Gestalt, and Family Systems Therapist, Graduate School co-creator, author, successful change consultant and entrepreneur, John brings a unique perspective to his life and work. Business and community leaders from 42 nations have graduated from his Executive and Leadership Development Intensives. John is the creator of hundreds of articles and online media, including The Scherer Leadership Report, and is author of Work and the Human Spirit (1993) and Five Questions that Change Everything (2008). A prodigious writer, his work has been translated into 15 languages. The Stephen Covey organization honored John as one of America’s Top 100 Thought Leaders in Personal/Leadership Development, and in 2015 the International Organization Development Network recognized him with their coveted Lifetime Achievement Award. We are fortunate to have with us one of the living experts on the in-depth development of leaders and the Action Research approach to facilitating change.

More info about TEDxKazimierz here
www.TEDxKazimierz.com
www.facebook.com/TEDxKazimierz
about TED here www.ted.com
and about TEDx www.tedx.com

This TEDxKazimierzSalon online event was independently organised under licence from TED.

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