Taylor Swift Files Trademark for 'Big Reputation'

EXCLUSIVE

Taylor Swift is banking on her reputation … check that, her “Big Reputation,” and ditto on her signature.

The singer’s company — TAS Rights Management, LLC — filed docs to lock down the rights to “Big Reputation” … which is a lyric in her song “End Game,” off her latest album, “Reputation.”

Taytay’s looking to slap “Big Reputation” on a bunch of merch — including sunglasses, cell phone cases, pajamas and gloves. She’s also locking down her “Taylor Swift” signature … for bathrobes, hair pins, dolls and toy glow sticks.