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Hello friends!
In today’s episode, I am going to share with you few online marketing strategies that you can deploy, to survive or even thrive during COVID19 crisis.
Well, if you are a Marketer, or a business owner – you are definitely thinking how you can survive your business during this gloomy time.
And right now – this is the biggest question that Should we invest on marketing the products & services, or not.
Well, the reality is – we are in an unprecedented and highly disruptive situation; we cannot predict what a Post-coronavirus world would look like. But one thing is certain for marketers & businesses alike – that online channels are more important than ever. It is going to play increasingly crucial role during or after this pandemic, as people continue to self-isolate and spend more time online. And the trends going on globally.
You may have set your marketing strategies, set your budget & ready to take on 2020 in full force, and then everything changes. Now you are in a position of uncertainty and you have stopped acting on.
But that is not the solution. It’s not the time to put a full stop on your marketing strategies, it’s the time to re-evaluate, re-align & act on these strategies.
There are some online strategies you can keep up to survive or even thrive during this tough time. And that would definitely pay off.
1. TO KEEP UP YOUR SEO EFFORTS AND STAY CONNECTED WITH YOUR AUDIENCE.
You can focus on, like
• Publish a content designed to build trust.
• Technical SEO
• Landing page optimization
• Keyword research etc.
2. LEVERAGE ON SOCIAL MEDIA
3. INVEST IN CONTENT MARKETING
• Providing your company status updates
• Find relevant & Trending Content Ideas
• Identify your customers
My top 7 hacks for you to create remarkable content that will get results:
1. Solve Your Users or Readers’ Problems thru your content
2. Write an Irresistible Headline
3. Craft Detailed Content That Stands Out
4. Source Content Ideas from Online Communities
5. Optimize Your Existing Content
6. Include CTAs In Every Post
7. Promote Your Content to further Grow Your Audience
If your content can educate, inform, and generally make someone’s life a little easier or brighten their day in these dark times, then you should do it.
If you cannot find content marketing a good fit for your business, then you can focus your attention on helping those in need in other ways like helping your employees and other small businesses who are struggling.
It will pay you off down the road.
Act on these strategies today and start seeing the results.
