Jay-Z
Locks Down ‘Jaybo’
From ‘Story of O.J.’
1/15/2018 1:00 AM PST
EXCLUSIVE
Jay-Z‘s lead character from his ‘Story of O.J.‘ music video is getting drafted for a whole new role … in fashion and home wares.
Hova’s company, S. Carter Enterprises, just filed docs to trademark the animated character, “Jaybo.” The plan is to plaster the little guy on T-shirts, sweaters, hats, blankets, shams, dinnerware, mugs, cocktail shakers and thermal containers.
Interesting move to commercialize Jaybo, since it’s a playoff of Sambo — the main character from an 1899 children’s book that’s widely held to be racist due to the illustrations.
Guess you could say Jay-Z’s reclaiming the character … sans Klan outfit.
