Marketing on the internet and running ads online is critical to driving targeted traffic and leads to your business but how do you take advantage of internet marketing advertising and why is it important?
In this video I explain not just how advertising and marketing has worked in the past but also how it has changed with the advent of the internet. I cover some older marketing techniques and show you how they apply in the context marketing online (remember billboards anyone?!).
Google and Facebook are the two main players in today’s advertising space. If you don’t know how to leverage Google Adwords or Facebook Ads this video is a perfect explainer video to wrap your head around modern advertising techniques on the internet.
At the end of the video I even explain how certain websites use creepy tracking tricks (with a fancy name you need to know) to sell you more stuff and how you can leverage the same technique yourself to generate more sales!
While I don’t go into specific campaign techniques, this video should give you a good overview of how advertising works on the internet and how you should market your business (or your stuff) online.
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