Does online marketing overwhelm you? In this episode, we go over how to improve your ranking on Google, fix online Yelp reviews, use Ad Words, FB, TikTok, and HARO to win leads.
Episode Resources:
www.thewriterfinder.com
https://www.spoton.com/blog/unfilter-hidden-positive-reviews-on-yelp-to-boost-your-score
? In this episode of Bootstrappers Show
4:40 Website basics. Where should you start if your website looks from the 90s?
6:35 Why you should be using WordPress to build your website?
7:30 Ranking in Google: Google My Business (GMB)
10:40 Content Relevance and blogging
11:48 How many blog notes should I create to rank on google?
13:22 Posting on Google My Business to hack the algorithm
16:10 How to leverage content and repurpose to maximize reach
17:35 How to find what people are searching on Google?
19:20 How often should you update blog notes?
21:50 Scale and outsource our content
22:32 Thewriterfinder.com How much does it cost to hire a writer for your blog?
24:41 Use the full Google Suite
25:20 Show up as a local expert
26:00 How to deal with bad reviews and how do reviews help for SEO
28:01 How to set up your Google My Business Account
29:35 Remove Negative and Fake Reviews from Yelp
34:52 Google Adwords, and how much money should you invest?
42:50 How long should you wait for content to rank on Google?
45:00 Social Media – How to find out the right content to share?
46:50 Where should you be posting your listings?
49:32 How to use Facebook for property management
50:10 Canva: Website design solution to post and do graphic design
51:20 HARO: Help a Reporter Out, pitch platform for digital PR and backlinks
54:35 Youtube for the property management industry
55:14 What to share on Youtube for rental properties
59:58 The importance of adding close captions to all your videos
1:01:59 The Right Video Length to effectively engage with your audience
1:03:00 Should you be using TikTok for property management?
1:05:50 https://rethority.com/
1:06:00 Bootstrappers Guest’s Book Choice “I LOVE CAPITALISM” by Ken Langone tells the compelling story of how a poor boy from Long Island became one of America’s most successful businessmen.
To participate in the Book Giveaway – Bootstrappers Guest Choice to win “I Love Capitalism” by Ken Langone be sure to:
Step 1: Subscribe to our Youtube Channel https://bit.ly/Bootstrappers-youtube
Step 2: Subscribe, rate, and leave a review on Apple Podcast Bootstrappers Show by Anequim
https://podcasts.apple.com/mx/podcast/bootstrappers-show-by-anequim/id1525777329?l=en
We will choose the most insightful review or question.
The winner will be posted on Facebook next Friday, November 20th.
https://www.facebook.com/AnequimUS
Our guest:
Andrew Helling is an Omaha based entrepreneur who founded the website ReThority.com where he curates content for the real estate industry. He publishes complete guides, reviews, and tips for homeowners and real estate professionals. His work has been featured in Forbes, Reader’s Digest, Time Magazine, Inman, The Washington Post, Yahoo Finance, Business Insider, Loopnet, Realtor.com, and Martha Stewart, just to name a few. Andrew was a property manager at Wistar Group for many years and is a graduate of the University of Nebraska Omaha
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?About the show
Bootstrappers is a program designed to bring you up to the minute ideas and concepts to understand what it takes to succeed in business and life. We bring knowledge into the property management industry from different business industries to create a richer experience for our audience.
We invite the best authors, thinkers, and business people to the show and we pick their brains in their areas of expertise. We interview our guests and gain key insights that can help our audience in their own path to success.
You will find here, ideas, knowledge, best practices in a relaxed and fun conversation. No pretense. Our guests get real and share successes as well as failures. If you are looking for an unvarnished look at entrepreneurship and business development this is the show for you.
