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Time cues are included in parenthesis of each section so you could jump straight into specific parts or questions in the video.
Q: On sales, is it worth hiring someone temporarily, or should I just use automation? (00:00)
– S&J’s experience
– Options and suggestions
– Working it into your normal flow
– About automation
Q: Advice on continuing my challenge on spring break (3:01)
– Taking every opportunity from your audience
– Knowing your avatar’s calendar
– Asking your audience
Q: Advice on making the most on the beta phase of my membership (05:18)
– Getting one-on-one with your beta members
– Ask tons of questions
– Listen, listen, listen
Q: What’s your camera setup for this live Q&A? (07:57)
– Shane explains their simple setup (clue: Walmart)
Q: Advice on marketing to my niche — Elevator contracting (12:11)
– Advice on email lists
– Sticking to the platform that works for you
Q: Advice on live events and getting more people to attend (16:01)
– Suggestions on marketing and ads
– Trying out business-to-business type marketing
– Using scarcity strategies
Q: Should I offer consulting fist, or go straight into starting a membership? (20:21)
– The importance of doing both
– Planning and managing your time
– S&J’s experience when they offered consulting
– Talk about the new FL Workshop
Q: Advice on selecting / focusing on which avatar to target (27:40)
Q: My price increase on webinars did not work. What is your advice? (31:47)
– Suggestion on price points
– Analyzing your audience
– What to focus on your sales page
Q: Sales are low here in Australia in Jan and Feb. Is this normal? (33:51)
– Seasonal sales and promotion
– Analyzing your audience and creating strategies of engagement
– meeting your avatar where they are
Q: Advice on getting beta member for my niche (38:49)
– Connecting with people you know in real life
Q: When should I invest in tools to get leads? (41:17)
– About not worrying about ROI when starting your business
– Looking at the bigger picture, investing on the future
– About getting the tools you need
– Having the right mindset
– S&J’s experience
Q: What membership plugin would you recommend in WordPress? (52:15)
– Suggestions on content-based membership
– Suggested plugins on specific kinds of membership models
Q: Advice on my website landing page (54:22)
– S&J’s advice and philosophy on this
– Content-based strategies
– An analysis of why and how people visit your site
Q: In my webinars, I send people to an order form. Should I send
people to a sales page? (1:00:55)
– How sales pages are more accurate and effective
– About having options on sales pages
– About tracking people who land on your on sales page
Q: Advice on scaling my business — selling mom’s modest apparel (1:02:48)
– Focusing of the people who had already bought
– Remarketing with an incentive
– Creating a custom audience
– Getting testimonials
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