The Coronavirus pandemic has evolved the way that consumers engage with digital marketing. Digital sales levels have increased 210% between February 2020 and April 2020 and screen time has never been higher.
In this webinar discussion, Erik Harbison, lead instructor for UVM’s award winning Digital Marketing Fundamentals Certificate Program and SEO expert and Digital Marketing instructor Bill Rowland reviewed how COVID-19 has necessitated new and creative approaches to digital marketing, how some businesses and brands have nailed the message to stay connected to their customers, how the marketing landscape will change going forward.
Panelists included:
Erik Harbison, Lead Instructor UVM Digital Marketing Fundamentals
Bill Rowland, SEO Expert and Instructor in UVM Digital Marketing Fundamentals
For more information about UVM’s Digital Marketing Fundamentals Professional Certificate: https://learn.uvm.edu/program/digital-marketing-at-uvm/digital-marketing-fundamentals-professional-certificate/
Learn about earning a Digital Badge for Participation in the webinar: http://professional.uvm.edu/digital-marketing-strategies-in-a-pandemic
