Competing for the attention of travel shoppers is getting harder. In today’s fast-paced digital landscape, it’s easy to ignore unsolicited messages by simply closing down a webpage.
Travel shoppers are in control, and they know how to avoid distractions. Smart hotel marketers are realizing the value of content marketing in cutting through the clutter. Content marketing is a way to communicate the value of your property to travel shoppers, without directly selling. And it works.
This video outlines the winning formula for a successful content marketing strategy; one that helps travel shoppers through their shopping journey and wins you more business.
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