CHAPTER 7.1 | DIGITAL MARKETING | AN INTRODUCTION
One of the significant developments in human interaction is the recent spread of social media. The exponential growth of web-based networks that promote social behavior on the Internet has fundamentally changed the essence of human activity, the atmosphere, and interaction. Real social connections have been moved to the virtual world, which has contributed to the development of online communities worldwide. This chapter tends to explain the transition to the digital dimension that allows individuals to share knowledge, connect with each other and facilitate dialog between different cultures.
