To effectively reach potential customers, your text ads should be specific, relevant, attractive, and empowering. This article shares best practices for writing successful text ads and common mistakes to avoid.
Write successful text ads | highlight
Highlight what makes you unique
Free shipping? Dazzling variety? Tell people! Showcase the products, services, or offers that make you competitive.
Write successful text ads | prices
Include prices, promotions, and exclusives
People often use Google search to make a decision about something. Give them what they need to decide. If you have a limited-time discount or stock an exclusive product, say so.
Write successful text ads | empower customers
Empower customers to take action
Are you selling something? Tell people what they can buy. Are you offering a service? Tell people how to contact you. Calls to action like purchase, call today, order, browse, sign up, or get a quote make clear what the next steps are.
Write successful text ads | Include at least one of your keywords
Include at least one of your keywords
Keywords in your ad text show your adโs relevance to what people want. For example, if you’ve included digital cameras as a keyword, your ad headline could be “Buy Digital Cameras.” Learn how to build the best keyword list.
Write successful text ads | landing page
Match your ad to your landing page
Have a look at the page that you’re linking to from your ad (the landing page), and make sure that the promotions or products in your ad are included there. People might leave your website if they donโt find what they expect.
Write successful text ads | Appeal to customers on mobile
Appeal to customers on mobile
People seeing your ads on mobile are more likely to want to know where you are or to call you. Show your location and phone number with location assets and call assets. Also, consider creating ads devoted to people on mobile devices, using the mobile version of your website as a landing page, and offering specials suited to a mobile audience. Keep in mind, your text ads can appear differently on mobile.
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