5 Email Subject Line Mistakes To Avoid At All Costs 2018
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Here are five of the most common mistakes people make when writing email subject lines, as well as tips to improve them and boost your open rates.
1. Using ALL CAPS or too much punctuation(!!)
Imagine receiving an email with a subject line like this in your inbox: GET 70% OFF YOUR NEXT PURCHASE RIGHT NOW!!!!!!
Chances are you would take one of three actions: ignore it, delete it, or mark it as spam.
Before pressing send, keep in mind that USING EXCESSIVE CAPITALIZATION AND PUNCTUATION SCARES AWAY SUBSCRIBERS AND KILLS OPEN RATES!!!!!
It can come across as though you are yelling, which can have a negative impact on your email performance. So you should use capitalisation and punctuation cautiously.
On a similar note, be sure to avoid using too much punctuation. You have limited real estate for your subject line, and multiple exclamation marks can come across as spammy. Special characters such as * % & # and ^, have been known to trigger spam filters, so be sure to use them sparingly as well.
Exclamation points, periods, and question marks are all part of a healthy email marketing strategy, so don’t be afraid to mix up the punctuation you use in your subject lines.
2. Using Spammy Words
Adding certain trigger words to your subject line can activate a recipient’s spam filter, even if the message you’re sending is legitimate.
To prevent this from happening, avoid symbols like “$$$,” “100% free,” “cash off,” “cheap,” “weight loss,” and “serious cash”. Even if your email makes it into the inbox, it can come across as spammy to your subscribers.
To ensure your readers take your emails seriously, choose the language of your subject line carefully by avoiding some of the trigger words and symbols listed above.
I also recommend focusing on specific words that tie back to the content in your email.
The subject line tells you exactly what you’ll get by opening up the email. And by focusing on that, it eliminates the risk of including words that might appear spammy.
3. Making It Too Long
Since you have only seconds to capture their attention, you want to make sure your subject lines aren’t wordy or redundant.
Long subject lines look spammy and get lost in cluttered inboxes, especially if readers are using mobile devices.
One favorite rule of thumb is to keep subject lines no longer than 50 characters. To do so, aim to get your message across as quickly as possible and cut any unnecessary terms or phrases.
Try building a message around a numbered list and including the word “secrets,” As a result, this subject line is easily readable and irresistibly clickable!
4. Writing misleading content
Let’s say you send an email with the following subject: Get an exclusive 50% discount on our entire inventory!
But when the reader opens the email, it’s a pitch to sign up for a webinar or free online class.
Not only is this tactic dishonest, it also tends to backfire. No one likes to be deceived, especially when they receive an email that promises one thing and delivers another. You might get people to open your email initially, but this alienates subscribers and can hurt your open rates and spam rates in the long run.
If your subscribers lose trust in your emails, they’re more inclined to ignore future emails and mark you as spam.
5. Including spelling or grammatical errors
Subject lines (or any other content in your email) with typos, misspelled words, and misplaced punctuation look unprofessional and can hurt your open rates.
Emails are an opportunity to establish your brand as a helpful source of information. Subject lines with spelling or syntax errors make a bad first impression, and undermine your ability to establish trust with your subscribers.
The subject line is one of email’s most important components, so it’s important to get it right before you send your emails. And by avoiding the mistakes above, you’ll be well on your way towards improving your email engagement.
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney, NSW 2000
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