Video for Small Business: S Ways to Boost Your Brand [Examples]

Posted On Oct 10, 2019 By admin With Comments Off

By now you’ve probably heard all about how video can help your business. You might once be impelling videos, or at the very least, you know why you should( if not, check out our list of the countless reasons why video should be a top priority ).

If you’re now wondering how to use video to sell your business, we’re here to help you get started. We’ve rounded up a roster of seven different ways your small business should be using video( with examples ), so you can get started in the right direction!

1. Introduce Yourself and Explain What You Do

Some of the best small business videos are a simple hello. Try adding a video to your homepage that simply outlines what you do and what trouble you solve for your patrons. Even better, keep it under 90 seconds. You’ll catch this is a lot more effective than trying to cram these same rationalizations into the headline and first section of your home page … all while struggling to keep everything above the fold.

The combination of both audio and visual foreplay in video originates describing complex hypothesis much easier–and easier to understand. Give advantage of this by adding a few in-depth videos that explain the details of your concoction boasts or the differences between works you volunteer for sees to discover once they’re robbed. These can live on a separate section of your website, reaping viewers in for further education to help them decide to buy.

This original video from Mango Languages “ve been a big” precedent of a short explainer video that introduces what the company does and speaks to a problem and solution.

blog

2. Highlight Social Proof

If you’re make your job right, your biggest brand advocates is due to be your purchasers. So why not get them in front of a camera and share what it is that makes them love your product and your companionship so much? First-hand accounts are much more effective for your audience than hearing the same people from your fellowship do the same slope time and again. In fact, 46% of adults in the U.S. say they trust consumer-written online assesses, while only 10% trust ads on websites and 9% have faith in written meanings from symbols, according to research from Forrester.

And let me tell you: video customer testaments are channel more believable than service standards, one-line blurb. It’s the distinctions between this 😛 TAGEND

“I couldn’t believe what ABC company did for my wed! ”- Sally, NYC

And this 😛 TAGEND

blog

Know what I convey?

3. Empower Your Experts to Educate Your Audience

One of the most effective ways to position your fellowship as a leader in your seat is to get your own captains in front of a camera sharing their knowledge and educating your audience.

A immense precedent of this is Moz’s Whiteboard Fridays, a video succession that CEO and Co-Founder Rand Fishkin created when the company was just starting out.

You don’t have to be a tech company for this to apply to you, though. You might share what to look for when buying a house, how to save money for retirement, or gratuities for interior decorating! Whatever your niche, share your knowledge and perform your knowledge known.

River Pools, a reserve creation company in the U.S ., has a library of more than a hundred videos that show off their employees’ expertise and answer searchers’ questions about pools: How much they expenditure, how to maintain them, how much dirt “re coming out” when installing one in-ground, and more. Their educational-focused video strategy has helped them more than double their annual spurt of contributes and increase the size of their dealer network by 5x.

blog

4. Show Off Your Culture

You’ve probably heard about “culture content” before, but what is it actually? It’s content that demonstrates what compiles your business unique.

Believe it or not, coming across as human movements a big role in your buyer’s decision and culture videos contributes to that. Customers want to relate to who they’re buying from, something that’s especially true for small businesses. It can be the difference between them ratifying a deal with you or a very big competitor.

That’s why you need to show off who you are and what your company is all about. It could make the form of quick chit-chats with parties on your unit or cutting together a montage of the company picnic.

The Vidyard team made this fun, throwback video for April Fools’ Day and our audience loved it. It’s the kind of fun, personality-filled content that helps people connect.

blog

5. Share Your Origin Story

This is particularly relevant for small and medium-sized businesses, even more so than large organizations. Same to culture content, people are often very interested in how the organisations they spend their fund on was founded. Oh and likewise … people enjoy narrations. It’s in our DNA.

The Founders Brewing Company’s “The Story” video is a great lesson of this. They find the perfect counterbalance between telling their story, sharing where they came from, and obligating it relevant to their customers and employees.

blog

6. Blog in the Medium Your Audience Craves

Did you know that 72% of people would rather watch a video to learn about a topic they’re interested in than predict verse on the same page?

It’s time to add more of your audience’s wished material to your blog to get them coming back for more. Video blogs, also known as Vlogs, don’t have a Hollywood make budget.

Record a video blog with your webcam while sitting in your office or a meeting room. Or even use your phone to record some thoughts while you’re walking down the street!

Not sure where to get started? Free video creation tools like the Vidyard Chrome extension allow you to create, racetrack, and share videos from your desktop or mobile invention with three clinks of a button. The Calgary located corporation Helcim uses vlogs to show off their company culture while at the same time ensuring available resources to their customers.

blog

7. Thank Your Customers

Loyalty is critical to the sustainability of your business. Keep your purchasers around by making use of them feel relished. Send them a remembrance every so often that you’re appreciative for them and their assist in the form of a personal video! This type of video obviously doesn’t have to be high production value either, in fact, rough around the edges comes across as more genuine and off-the-cuff. Check out one of the videos that Gunjan Marwah on Vidyard’s Customer Success team started for one of her newest accounts.

blog

Looking for some more brainchild before composing your next video? Visit our Inspiration Hub for tons more great instances showing how fellowships just like yours are using video.

The post Video for Small Business: 7 Ways to Boost Your Brand[ Examples ] appeared first on Vidyard.