MGM deal throws different Hollywood giants within the highlight
Hi and welcome to Insider Advertising for May 28. I’m lieutenant writer Lucia Moses, replenishing in for Lauren Johnson, and here’s what’s going on 😛 TAGENDHollywood acquisition targets .HBO Max’s strategy .Agency jaunt comes back .
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Lionsgate
5 Hollywood whales that Big Tech could snap up next in the wake of Amazon’s MGM dealAmazon’s MGM deal isn’t really big for Amazon – it could have ripple effects on the remaining independent studios.Insiders are ruminating other movie and Tv farmers that could be acquired next as media and tech companies try to bulk up for the streaming conflicts, roots tell Claire Atkinson .All noses are on Legendary Pictures, Lionsgate and Sony.Read the narrative .
Sarah Lyons.
WarnerMedia
A top HBO Max product exec on propelling ads, expanding internationally, and keeping focused as the Discovery merger looms2 021 is set to be a big year for HBO Max, which is planning an ad-supported tier and international rollout.Ashley Rodriguez was just talking to HBO Max product exec Sarah Lyons after WarnerMedia and Discovery’s uniting news.She talked about house HBO Max’s brand-new ad-supported and international experiences.Read the floor .
Mongkol Chuewong/ Getty Images
Marketers are seeking facetime with their agencies again, but some ad execs are resistant to going back to crazy pre-pandemic travel plannedsAd execs are starting to travel again as patients endeavour facetime with their agencies, they tell Lindsay Rittenhouse.Some agencies are prepared to push back if asked to resume turbulent pre-pandemic travel schedules.But habits are hard to break, and agencies that don’t show up in person may be at risk of losing the business.Read the story .More stories we’re speak: WarnerMedia CEO Jason Kilar says he will stay at company at least through combination( WSJ) Acorns, the app that lets users expend spare conversion, is going public via SPAC at a valuation of over$ 2 billion( Insider) The founders of a chocolate startup turned away an acquisition from Hershey’s and are using their Instagram reality show and $10 million in receipt to try for an IPO( Insider) The’ expertise authorities’ hustling wannabe influencers( Vice) Some’ link-in-bio’ startups are taking a more active role in how authors make money, including give them immediately( Insider)
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