Jason Y. Lee, Jubilee Media founder, received billions of views

Posted On Feb 23, 2022 による管理者とコメントを受け付けていません

We’re sitting down with leaders on the business side of the developer economy to get their advice for designers looking to develop their careers.

This week, the Daily Dot spoke with Jason Y. Lee, the Founder and CEO of Jubilee Media. You might recognise Jubilee for their contentious video titles like, “Flat Earthers vs Scientists”, “6 Non-Virgins vs 1 Secret Virgin”, または “Do All Teen Moms Think the Same? ”

In an exclusive interview, Lee shared with the Daily Dot his fib of house a media company over the past decade from the ground up, why he quit his finance vocation to create content, what challenges he’s faced along the way, and his insights for aspiring inventive entrepreneurs.

Jason Y. Lee never recognized himself becoming a content creator.

Growing up, his parents–who are both Korean immigrants and professors–fostered environmental issues where education are important. Lee said that because of his upbringing, he used to view his job track as highly traditional: Go to a good college, get a good job, get married, retire.

After finishing up college at the University of Pennsylvania’s Wharton School, Lee followed the traditional formula he set out for himself and went to work at a control consulting conglomerate in New York City. そこには, he said that his life turned upside down.

Only two days into his new job, Lee decided on a impulse to make a video singing at a subway stop to raise money for the 2010 Haiti earthquake. Despite being a “terrible singer, ” Lee said his video blew up, getting tens of thousands of views and raising thousands of dollars in under a week.

“It certainly was not quality that fixed it successful. It was the first video I shot, I fixed it in iMovie, ” Lee said, “But I mull I tapped into two things. One being current events. People genuinely wanted to help Haiti. And second, I consider I truly leaned into my community.”

Inspired by the impact his material obliged, Lee decided to create a nonprofit called the Jubilee Project, dedicated to raising money and awareness for many begins through content creation.

Initially, it was just Lee, two brothers, and his best friend manufacturing Jubilee Project videos on nighttimes and weekends. で 2012, after the Jubilee Project built an gathering of over a hundred thousand readers, Lee and his crew discontinue their jobs to pursue the non-profit full-time.

で 2016, on the heels of the divisive election of Donald Trump and stimulant by the departure of his brother and best friend from the nonprofit, Lee re-evaluated his activity.

Lee decided he wanted to move away from a nonprofit fundraising duty. その代わり, he wanted to build a media company with a duty of “affecting culture and creating a movement for empathy.” Thereafter, Jubilee Media was born.

“I think a huge challenge at the beginning that was really good in the long run was hammering down the why. Why are we doing this? ” Lee continued. “Over go we learned that we’re here to promote understanding and make human associate. And if we’re doing something that’s not would be consistent with that, we have to cut that out.”

の “why” factor proved to be important as Jubilee played with other media fellowships: “When we first started Jubilee, BuzzFeed was offsetting 65 videos a week. I knew that we didn’t have the money or resources to do that. We couldn’t win on quantity, but we could win on quality.”

Today, Jubilee certainly has sum covered–it currently has over 8 million readers and its content has generated 2 billion views.

“There is a huge hunger to watch this kind of content. Content that reminds us that we’re not as different as we might feel, ” Lee said. “Not in a didactic or mawkish lane, but in a way that’s authentic.”

Building human connection is easier said than done on the internet: “The great advantage of social media is that something can go viral or be a megaphone. But one of the difficult things about social media is certainly there can be trolls, haters, or kinfolks who aren’t being super positive.”

Jubilee envelops countless sensitive topics–including sex work, abortion, religion, そして politics–and often fees video participants to share their perspectives on controversial issues.

“At the end of the day, we’re trying to create content that reminds us of our own humanity. It’s really tough when someone vulnerably shares their identity on our platform and receives dislike, ” Jason continued, “Something we really share with our give members, and even our crew, is that we’ve got to create mental health and ready parties for whatever might come.”

Jason said that loyal love, some who have been following the organization the whole way back to its Jubilee Project epoches, have fostered caring environments: “That’s something we don’t take lightly. I think it’s really difficult to build the loyalty of a supporter, and even more difficult to build a community around fanship.”

As a part of LinkedIn’s Creator Accelerator Program, Lee is now making an effort to share his journey as a benefactor.

“One thing that you struggle with earlier today as a author is that it feels like an inconceivable assignment. No one is necessarily giving you a blueprint on how to do it … One of the most helpful things am speaking to other individuals who are smart, but not like geniuses, ” Lee continued, “I’m hoping to now pull back the screen for other creators.”

“When you’re trying to climb Mount Everest, it can be really scary, ” Lee said, “But truly, clambering Everest involves one pace at a time. Break down a immense challenge into bite-sized, tangible steps.”

Lee continued, “When I was looking up, I was paralyzed, but when I was looking right in front of me “its like”,’ I consider I can do these 10 steps.’ You find that the more that you step, the very best you get at stepping.”

“There is no better time than now. It can be such a daunt thing. But one of the true clues of an entrepreneur is someone who is just trying. It doesn’t mean succeeding, it necessitates just trying.”

Are you a business leader working in the designer economy? Shoot a message to grace.stanley @clarion1822. com for a chance to get featured in an upcoming newsletter.

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