How to Write a Blog Post in 2019: The Ultimate Guide

Posted On May 10, 2019 By admin With Comments Off

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Here’s the thing 😛 TAGEND

There are many lessons who is able to learn you how to write a blog post.

They can develop you on the mechanics of blogging, what the hell is do, and what not to do.

Read them and you can learn how to craft a perfectly serviceable blog post. Heck, you might even write something that acquires you an adoring love or two.

But if you daydream bigger, if you want to know how to write a blog post that cuts through the noise and earns you legions of followers, you need something better than a run-of-the-mill tutorial.

You need an eventual guide.

In this affix, this eventual leader, we’ll share gratuities are employed by professional novelists to create spellbinding affixes that are adored by thousands. You’ll learn the secrets to crafting overwhelming headlines, deceiving openings, charming opinion, and motivational closings.

You’ll even learn how the pros refine and polish their berths once they’re finished corresponding them.

These are mysteries many bloggers would gladly compensate real fund to learn, but it won’t cost you a happen — other than a few minutes of your time.

Let’s dive in.

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Table of Contents

Step# 1. Craft a Headline That Readers Can’t Resist Step# 2. Write an Introduction That Grabs and Seduces Step# 3. Deliver Advice That’s Easy to Consume and Impossible to Ignore Step# 4. Close with a Motivational Bang Step# 5. Polish Your Post So It’s Smoother Than a Slip’ n Slide

Step #1. Craft a Headline That Readers Can’t Resist

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Want to know one of the most important one mistakes bloggers stir?

Writing the blog post before the headline.

Without a headline, they have no roadmap to follow. And so their post goes in multiple guidances, leaving readers feeling dizzy, confused and disoriented.

And then they try to create a headline that embraces all that madness. Bloggers, have mercy!

If you want to write a blog announce full of clarity, conciseness and belief, deplete some time crafting a quality headline that sets a clear destination, lures readers in, and leaves them interested for your advice.

Your headline is likely to be your planned, your book sailing organisation, letting you know which literary streets to choose and which to avoid so that books reach the intended purpose as readily and efficiently as possible.

Follow these 8 guidelines to craft your gunman headline:

Headline Rule# 1. Pick a Mouth-Watering Topic

Want your blog announce to get opened?

Then your headline must promise books the very are responding to whatever is tormenting them. The stuff that keeps them up at night.

Your headline should not promise them a tour to the moon and back — readers are way extremely swift for such shenanigans. Keep the benefit specific and narrow, and books will feel compelled to click and get the solution to what’s bugging them.

How do you find out what’s bugging your books? Research 😛 TAGEND

Review explains on your posts and on berths of other places in your niche. Mail your subscribers examines questioning them what their greatest strive are. Use implements like BuzzSumo to find out what the most popular affixes in your niche are( which returns insight into your target readers’ needs). Read further consideration of books in your niche on Amazon( you’ll find a gold mine of feedback to explore ).

You have one responsibility as a blogger — yup, only one. And that is to serve your audience. The better you know them, the better you serve.

Before you know it, you’ll know them so intimately they’ll feel like you’re see their judgments, and your headlines will reflect that.

Example:

Let’s say you’re in the self-improvement space and “youve written” the headline below 😛 TAGEND

How to Create an Amazing Life

This headline is so broad-minded it’s unlikely to draw readers in. No one loses sleep over “wanting to create an amazing life.” They lose sleep over specific aspects of their lives that have left them unfulfilled.

So you are better off narrowing in on something specific that’s bugging your readers, such as 😛 TAGEND

How to Boldly Pursue Your Dreams Even if You’re Scared and Insecure

Narrowing in on something specific fixes books feel like you have the answers they’re looking for.

Headline Rule# 2. Steal from the Pros

Okay, you’ve done your research and you know exactly what your readers need. Now it’s time to turn your topic into into a killer headline.

The easiest way to surmount the artwork of writing headlines? Steal.

Not in the unethical way. In the smart and efficient way.

Decades of copywriting and advertising research have uncovered the types of headlines that have proven to be successful. The characters of headlines that zap readers out of their info-overload comas and compel them to open. Why mess with that experiment?

If you miss your headlines to grab books, stick with what works.

No, your headlines don’t need to sound like they came directly from BuzzFeed. They can wonder your expression and style.

But until you’re as skilled a writer as Jon Morrow, cause the established templates be your usher( how do you think he got so good at writing headlines ?).

Blogging is hard enough, so if you have templates at your fingertips, why not use them?

The easiest templates to begin with? “How to” headlines and list post headlines. They are classics and they make. In reality, 75% of Smart Blogger’s most popular posts use these formats.

Examples:

Here are a number of Smart Blogger headlines that follow the “how to” and roll berth templates.

“How to” Headlines 😛 TAGEND

How to Start a Blog in 2019: Research Reveals 20 X Faster Method How to Make Money Writing: 5 Directions to Get Paid to Write in 2019 How to Make Money Blogging( Free Guide for 2019 )

List Post Headlines 😛 TAGEND

21 Dumb Mistakes to Avoid When Writing Your First E-book The 5 Best Free Blogging Platforms in 2019( 100% Unbiased ) Writer’s Block: 27 Access to Overcome It Forever

Note: You can download Jon’s free 52 Headline Hacks, where you’ll find more template alternatives than you’ll ever need.

Headline Rule# 3. Engage Your Senses

Vague headlines leave readers feeling vacate. Discernible headlines left open feeling understood.

How to you compose definite headlines? Put yourself in the shoes of your reader.

How do they feel? What do they participate, savour, or reek? What do they discover?

Engage all of your senses. The more your headline sacrifices voice to their exact experience, the more they’ll feel like your post was written for them.

Example:

Let’s say you blog about state and wellness and you wrote a headline called 😛 TAGEND

5 Steps to Take When a Migraine Hits

This headline results a attest roll upright formula, and it restricts in on something that’s bugging books. All in all it’s not very bad, but it could be even more concrete.

To step it up a notch, put yourselves in the shoes of your readers. Think about exactly what they’re experiencing.

Perhaps that would lead-in you to the following 😛 TAGEND

5 Ways to Soothe Pounding and Blinding Migraines

If you suffer from migraines, there’s no way you could resist clicking such a headline.

Headline Rule# 4. Tease, Don’t Satisfy

A common misstep you may not even realize you’re forming?

Giving apart too much in your headlines.

Your headlines should entice books in like a literary temptress. They should catch readers’ attention and mention their curiosity, not return a solution.

Give a solution in your headline and readers feel no need to go any further — they’re birthed by the terribly thought of your post.

When this happens , is not merely do you lose but your books lose as well, as they sell the wealth of your post’s advice for the quick fix offered by the headline.

Example:

Let’s say you blog about personal finance and you make the headline below 😛 TAGEND

How to Save for Retirement by Creating a Monthly Budget

Sadly, books will see this and think they’ve got all the advice they are necessary — if they want to save for retirement, they must create a monthly budget. No need to read more.

On the other hand, a possible revision could be 😛 TAGEND

How to Save for Retirement When You’re Living Paycheck to Paycheck

For anyone living paycheck to paycheck, this headline would pique their interest. Nothing is given away, it speaks to an audience with a very specific problem, and it predicts a answer they’d have liked to get their hands on.

Headline Rule# 5. Honor the Headline Commandment

When it comes to headlines, there is only one commandment you can never break-dance 😛 TAGEND

“Thou shalt not deceive.”

This may seem self-evident, but columnists unwittingly do it all the time. How?

They over-promise.

Big no-no. The contents of your affix has completely be conducted in conformity with exactly what the headline promises.

If the announce exclusively delivers part of the solution, books will feel misinformed and lose their trust in you.

Let’s never do that to them, yes?

Examples:

Let’s say you write a post announced 😛 TAGEND

How to Live a Happy and Peaceful Life

But then the berth merely was talking about following your fantasies, which is really merely one aspect of living a fortunate and quiet life. Even although you didn’t intentionally deceive them, books will feel shortchanged.

Another example — perhaps you write a post called 😛 TAGEND

5 Killer Ways to Attract New Clients to Your Coaching Business

But then the fifth way does not contain helpful advice and instead should contribute to a sales sheet to get the solution … no bueno.

Headline Rule# 6. Trim the Fat

Want to overtake readers right from the start?

Fill your headline with poor and flabby words.

What are weak and flabby paroles? Empty, redundant paroles that add no real value. Instead, they establish clunky phrasing and leave readers scratching their abilities in confusion.

The mistake numerous bloggers see is writing headlines the direction they speak. While that’s okay when you make the upright( to a certain extent), when you copy headlines that action it irrigates them down.

You want your headlines to be as ruthlessly concise and strong as possible. So chop out strong words and throw in power words( if appropriate ).

Examples:

Let’s say you draft the following headline 😛 TAGEND

How to Find It In Your Heart to Forgive Someone Even if They’ve Hurt You Really Badly

There are just so many statements! We can chip them down as follows:

How to Forgive Someone Who Hurt You Badly

We can then supplement some power to it 😛 TAGEND

How to Forgive a Soul-Crushing Betrayal

Much better.

Another Example:

Here’s a mouthful 😛 TAGEND

How to Stop Being Overly Doubtful of Yourself So You Can Finally Begin to Pursue Your Wildest Dreams

My head is inventing. This can be cut down to 😛 TAGEND

How to Stop Doubting Yourself and Pursue Your Wildest Dreams

We could even make it more tangible and potent 😛 TAGEND

How to End Paralyzing Doubts and Conquer Your Wildest Dreams

Nice and prune, but packs a punch.

Headline Rule# 7. Don’t Be a Smarty-Pants

Your headline should make sense to all books no matter where they’re coming from or in what situation they’re approaching your post.

They shouldn’t have to guess what the benefit is. After all, you’re supposed to be reading their knowledge , not the other way around.

So you’ll want to avoid use analogies( unless their signify is dreadfully self-evident ), gibberish, rhymes, made-up terms, or anything that tries to be overly clever or complicated when drawing up your headlines.

Examples:

Where to begin with this one 😛 TAGEND

How to Be Happy Without Acting Sappy

A headline like this tries to be too clever — books don’t give two screeches about not behaving sappy, apparently. Don’t prioritize cute tricks like rhyming over delivering clear welfares in your headlines.

How to Raise a Child That Is the Apple of Your Eye

A headline like this is also trying to be too clever. “Apple of Your Eye” is a common allegory books are likely familiar with, but there’s no concrete benefit being offered here. A headline must ever contain a strong benefit , not a cute phrase.

How to Follow the Path of Glory to Your Success

No clue what this necessitates … and I exactly scribbled it. If there isn’t a singular and clear interpretation of what the headline’s benefit is, it’s trying too hard. So save the analogy for the actual post where they will( hopefully) clear more sense.

How to Stop Treating Love Like a Captive Animal

Perhaps you effectively explain in the affix how people treat love like a captive animal, and it may make for a great analogy, but books scanning headlines will have no clue why they should stop to read this, and so they likely won’t.

Headline Rule# 8. Rock Your Style

The more consistent you are with your audience, the more trust they’ll feel for you.

If you generally keep your headlines pretty simple and then suddenly write one jam-packed with superpower messages, your readers will feel confused.

The more you make, the more of a mode you’ll develop. Once you determine what that wording is, abuse it routinely( or realize sluggish and gradual changes to it if there is reason) so your gathering learns and trusts your brand.

Example:

If most of your headlines read like this 😛 TAGEND

How to Live With Courage How to Overcome Social Anxiety How to Confidently Embrace Uncertainty

Then you might not had wished to abruptly write a headline that reads:

How to Brazenly Squash the Agonizing Anxiety That Is Plaguing Your Life

Your readers will think your blog got spoofed!

How to Write a Headline: Bonus Tip

When writing a headline, try crafting 5-10 different versions of the same headline.

The more you play with the words, the most wonderful you are able to get at creating clear, concise and curiosity-invoking headlines that readers cannot resist.

Editor’s Note:

I’d be remiss if I didn’t discuss a few questions we listen often:

“How long/ short should my headline be? ”

Ever notice how some headlines in SERPs( search engine reactions pages) are truncated?

truncated headline

It’s based on your headline’s width in pixels, but as a general rule: right round 60 characters Google will cut off your headline.

Since a truncated headline can result in fewer parties clicking your join in SERPs, it’s a common SEO rehearsal to keep your headlines 60 reputations or less.

Of course, things are never that easy.

In a recent study, Brian Dean of Backlinko found that longer( 14 -1 7 texts) headlines made more shares on social media than shorter headlines.

( 76.7% more social shares, to be exact .)

As with all things, your mileage may vary.

Step #2. Write an Introduction That Grabs and Seduces

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You’ve pulled readers in with your headline. Now you’ve went to keep them.

No easy chore, my friend.

Readers are fickle. Known to take a quick glance and then vanish from your online sanctuary, lickety-split!

You must contend to keep them there, and the room you craft your introduction play-acts a huge role in their browsing commitment.

Follow these rules to craft an introduction that captivates your books 😛 TAGEND Introduction Rule# 1. Slip into Their Shoes

A common misunderstanding that reeks of amateur blogging?

Trying to voice more academic in your blog openings.

You know, those posts that start like this 😛 TAGEND

“Research has proven that 92% of parties fail to achieve their goals because they are unable to create and stick to habits that support those goals … ”

Don’t get me wrong — as a lawyer, I value solid research. But in the blogging context, such approaches digests readers. If you want to captivate instead of bore, you must make readers keep feeling you’re interpret their minds.

A potent way to achieve this?

Empathy.

Step into their shoes and write from their perspective. Show them you are familiar with exactly what they’re going through.

After all, you likely strove with the very topic you’re writing about and learned how to overcome it. We learn which is something we most wanted to learn, freedom?

So show books that you “get it.” You’re not some corporate plod, you’re in it with them, fighting the good fight and sharing the tools that brought you to the other side.

Example:

This introduction is a masterclass in empathy 😛 TAGEND

Do you feel that?

That little tugging wizard on your centre?

You’re not sure what, but something is pulling you to change. Not in a confess-your-sins-oh-ye-sinners route, but to change directions, to embrace your cry, to finally do what you were put now to do:

Write.

You feel the ideas inside you. You feel them straining to escape. You know your job is to set them free, shooting them like a cannon into a world-wide in desperate need of them.

But you’re afraid.

You’re afraid of quitting your job and living without a safety net. You’re afraid of the concerned, veto reviews your friend will give you when you tell them you’re giving everything is up to write for a living. You’re afraid of not having enough money for menu, of the power being chop off, of watching your family shivering and hungry, all because of your “selfishness”.

And most of all?

You’re afraid you’re erroneous about yourself.

As novelists, we all share the deep longing to embrace our label and express our feelings, but we too share the were afraid that so often sabotage those yearns — the is a concern that we don’t have what it takes, that we’ll crash and burn, and that our reveries are just that — dreams.

In his introduction, Jon places all those longings and suspicions and immediately constitutes you are interested in he gets you so intimately, it’s nearly creepy.

Creepy, but effective.

Note: You don’t need to open like this in every upright. There are certainly other approaches, like impart a powerful legend. But if you’re working on mastering your ship and getting the most impact for time invested, an empathetic opening is an approach you’ll want to use frequently.

Introduction Rule# 2. Get into Character

If you want to dazzle books, you must trigger their emotions.

So as you sit down to write, should be considered the concerns you demand them to experience:

Fear, feeling, sadness, hope, elation, disgust, reproach, ease, desire, courage, and so on.

Then get into character and feel them yourself as you copy, and your words will speak with obvious authenticity.

When Lin-Manuel Miranda created the heartbreaking lyricals in Hamilton that have left rips on the faces of millions, it was his eyes that first shed tears as he settled his pencil to paper.

So play with your affections. Map out the emotional passage you’re taking readers on, and impart those looks into your writing. Feel what you want your public to feel and your words will show those emotions.

This tip applies to your whole post, but in no region is triggering your audience’s ardours most important than your introduction.

You feel me?

Example:

I formerly wrote an emotional post about my two little girls which addressed how tender their emotions are, as well as my own vulnerabilities and my hanker to give them the fortitude, vicinity and love they deserve.

Here’s a portion of it 😛 TAGEND

I told my three-year old daughter as we stood outside the car in her school parking lot, the rainfall moving down on us as she..