Vaynerchuk aux PME: Passez du temps à découvrir l'application vidéo TikTok

Posted On Jan 16, 2020 Par administrateur Avec Commentaires fermés

Gary Vaynerchuk, the inventor turned social media evangelist, recommends that companies of all sizes who want to leverage the next large-scale social media stage should become acquainted with the TikTok video app.

Vaynerchuk, speaking at SAP’s Innovate LIVE happening, which was live-streamed to more than 50,000 viewers, is recommending that every marketing-minded executive should throw the TikTok video app on a must-have list that should already include Facebook, Youtube, Instagram, Gazouillement, Snapchat and LinkedIn.

The short-form mobile video app is favourite among the younger generation- and that’s precise why Vaynerchuk says that now is the time to start to leveraging the medium. In other statements, don’t dismiss it because you think adolescents aren’t your target audience.

“We are in a culture where people say no without knowing if the answer is yes, ” Vaynerchuk told legion Ramon Ray. “You have never heard of a 16 -year-old who has so much equity in their household that, when they verify a piece of your content, they may bring that up at the dinner table?

“Do you not hear the data that youthful daughters now carry more load than ever in their households, because mommies intended to be their daughter’s friend instead of their mommy, and thus what[ her daughter] thinks is part of the decision-making in the family household?

“People are so one-dimensional, so immediate to say no, for no reason. We precisely don’t innovate. We are fear-based, we are no-based. So many people say no without realizing that if they say yes, they can do a doubled leapfrog.”

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The TikTok video app has garnered much attention recently because of fear that the Chinese company will flout US privacy ordinances. The US Treasury Department recently said it was going to start investigating TikTok and its parent company, ByteDance.

In a post-Innovate LIVE interview, Vaynerchuk said he believes the concerns over the TikTok video app are overblown.

“The reality is, we need to be much more intelligent, ” Vaynerchuk said. “It is being investigated because it is a Chinese company, and we are in an absolute Cold War with China that we don’t admit.

“But, furthermore, what privacy? In a world where Visa and Target and the IRS have been breached, every single American’s credit card and social security number is in play. Ainsi, the question is, what privacy does TikTok have access to? If it is spidering your telephone to see everything else, what the fuck is it have?

“I believe privacy is the great overrated issue of our society that humans don’t care about anywhere close to the degree that they philosophically are supposed to care about it.

“But here’s my answer: It doesn’t matter what I picture TikTok’s upside possible is. If you are scared to use it because of privacy problems, then you should not expend it.”

Vaynerchuk is an early adopter of leveraging social media stages, such as TikTok video, as a marketing tool, forgoing more traditional methods of advertising and brand-building. He understands, he says, that purveyors and C-suite ministerials are probably uncomfortable with changing their focus toward something with which they are less familiar. But we no longer live in the days of Mad Men; newspapers, after all, are dying.

“In a nature where people are scared to spend money on something with which they don’t have a comfort level, I try to challenge them( à) understand that they are spending more money on material that they have’ always’ spent money on, ” Vaynerchuk says.

“The amount of money that is exhaust to patron a B2B conference in Las Vegas or Orlando, where you spend more coin to build out the booth than you spent on LinkedIn ads in a year, is ludicrous in 2019.

“We are willing to run full-page ads in a periodical periodical … versus flowing 20 bits of content on LinkedIn for a fraction of the price. Ainsi “youve had” completely out of touch purveyors, who are sitting in ivory towers playing political recreations for promotion and knowing what is acceptable by the CEO and the board instead of making decisions on the consumer level and current realities of contemporary consumption.”

One of the most important topics at a recent Democratic presidential debate was its full potential of breaking up what are perceived to be monopolistic companionships like Facebook and Google. Vaynerchuk says that topic does not scare him, if for no other rationalization than marketers is required to be agile and agile.

“If they get be broken down, then I will have to evaluate the capabilities of the programmes, ” Vaynerchuk says. “If you told me that the Internet has to be shut down right now, I’d be happy to do direct mail or television ads. From a marketing standpoint, I truly don’t care. I’m just prepared to adjust to the reality. I’m a period merchant of day-to-day underpriced commerce notice, and if those stages are unable to deliver that, then I will find what will.”

Even if the TikTok video app does not make it as a originating social media implement, Vaynerchuk says marketers should use the platform now to learn talents from growing videos in this way. Those abilities were gonna help down the road.

“The reason that everybody should make a TikTok video is not because you have a product that is selling to 80 -year-olds and “youve had” 12 year-olds on the programme, ” Vaynerchuk says. “But the real reason is that when you develop for the scaffold, you may find a subtlety there that 3 years later may stuff in storytelling on( another) scaffold that does age up, and you can use that nuance.”

Dig deeper into “Multichannel Engagement In The Experience Economy.”